You might remember a great marketing video by US creative agency BooneOakley we posted on Anthill TV a couple of months ago. At the time, we held it up as a model for how to market yourself online.
Well that video spread across the globe like, well, a virus. In fact, it has worked so well for BooneOakley that they took the interesting step of making their homepage – www.booneoakley.com – redirect to the video’s YouTube page. The YouTube video is designed like a web page and contains clickable links that take you to other videos by the team (portfolio work, news & bios, contact details).
What a great idea. Such a move would be sacrilegious for traditional marketing executives. But clearly the team at BooneOakley are anything but.