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Here’s how to go about establishing a strong online presence for your business today

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Poor websites could cost SMBs billions this Christmas – half don’t even have a...

Executive Chairman of the National Online Retailers Association, Paul Greenberg, said businesses should consider upgrading their online presence in time for Christmas to take advantage of the increasing number of digital savvy shoppers.

Excelling on a budget: 7 steps to building a winning website for less than...

Building a winning, professional, functional website doesn’t have to be an expensive exercise, in fact you can do it for less than $300, and here's exactly how.

Five essential ingredients for a humming homepage with James Tuckerman [FREE REPORT]

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

Does your website have these five essential qualities to rock the internet?

Most businesses today agree that they should have some online presence, of which a website is the most common. But what's less clear is...

Website website on the screen, who’s the fairest of them all (and how to...

Website schmebsite... Global crowdsourcing marketplace DesignCrowd.com recently surveyed 300 businesses from around the world and found that 84% of respondents would be deterred from using...

Got a charity, or know one? You could get a free website – but...

Bloomtools, one of Australia’s most ambitious website design firms, is celebrating its eighth birthday in style by offering a free website to charities throughout Australia and Kiwi-land.The total package is quite worth having, valued at $5850! Word!

Five tips for building a website on a budget

No matter how much we understand and agree that great web design and development does not come cheap (nor should it), most start-ups and small businesses simply do not have thousands of dollars to spend on marketing -- no matter how much they might want to. Here are five tips that business owners can use to save money when building their business website.

Google and MYOB join forces to give 50,000 SMEs a free website

Google and MYOB joined forces and launched the 'Getting Aussie Business Online'. The partners plan to provide 50,000 Australian small businesses with one year of basic web site hosting using MYOB's Atlas web builder, two years of .com.au domain registration and $75 worth of Google AdWords at no charge.

10 Mobile Marketing Predictions for 2011 [“Launching a mobile site will offer a greater...

Most retailers are going to be better off focusing on a mobile website first instead of a Smartphone application. A mobile website is well-suited for mobile shopping, is typically less expensive to develop, and can reach more end users with one site than multiple applications. Gartner estimates that over 85% of handsets shipped globally in 2011 will include a mobile browser. With mobile web traffic having grown 500% in the last two years, having a mobile site is now a necessity.

The simple mathematics of web conversion (you don’t need to be a rocket scientist)

If you are like most online entrepreneurs, you're probably obsessing about traffic without giving conversions a second thought. But what most website owners don’t realise is that their profits (what they actually can take home) can be multiplied many fold by giving conversions the attention it deserves.

Does brokepacker.com deserve to be our website-of-the-week?

According to the brokepacker.com founder Kevin Lippy, backpackers are only interested in three things: "Beer, sex and cheap deals." And he should know. Last month, we quoted another of Kevin's 'off-the-cuff' remarks as a Tequila Shot when he described his recent achievement moving into a youth hostel as a form of career advancement. (Of course, his goal was to gain a better understanding of his audience.)

How Anthill turned a $900 blog into one of Australia's Top 50 Business &...

Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.

How Anthill turned a $900 blog into one of Australia’s Top 50 Business &...

Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.

"Does your website make you money or cost you money?"

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

“Does your website make you money or cost you money?”

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

Website of the Week: The Loop helps creative people sell themselves

Creative industries have changed dramatically over the past decade, but unfortunately the options for creative professionals to showcase their talent to peers and prospective employers hasn’t. Until now.

New website helps Australian small businesses understand new employment laws

This week the Australian Federal Government launched Fair Work for Small Business, a free resources website that helps small businesses understand the new Fair Work Act and how it affects their rights when it comes to employing staff.

Stand out from the competition

In business, we all want to stand out from the crowd. Some entrepreneurs seem to achieve this effortlessly, while others just sink further into anonymity the faster they peddle. Here are some pointers to help you get noticed.

Melbourne IT – Domains, search engine optimisation and website design

Melbourne IT is one of Australia’s most trusted providers of online business solutions helping small businesses grow via the Internet. From domain name registration to...

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