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What Sesame Street can teach everyone about customer engagement [VIDEO]

I remember the first time I watched Sesame Street. I was eight. We had just installed our first television. I'll point out that I grew...

Abracadabra! This tech start-up has cast a magic spell on a cult fashion brand

What do you think would happen if sleek technology joined hands with high fashion? I for one imagine humanoid robots pulling off a perfect...

Google takes on iTunes with the help from a blue, furry, cookie-obsessed muppet. Yes,...

Samsung seems to be making all the money from Google's Android mobile platform. So, how is Google going to claw back some income from the mobile space? With Google Play and, the Cookie Monster.

If Sesame Street ran Apple’s marketing, it would look something like this [Introducing the...

After unveiling the iPogo 300, we at Stately Anthill Manor can only hope Sesame Street will attempt a send-up of the "Really?" campaign for the new Windows Phone 7. Or those Droid spots in which humans get all fuzzy inside over turning into machines. Yeah, those campaigns need an unhealthy dose of Elmo.

Why smell like Old Spice when you can smell like Grover!

The Old Spice commercial captured the imagination of marketers the world over by demonstrating how clever advertising can be used to bypass traditional media (and the costs). And it clearly sold a lot of deodorant. But there is one more test that any media and marketing phenomena must pass before it enters the Anthill Hall of Fame. And, yes, Old Spice now qualifies.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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