This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
it was clear in early 2010 when six friends landed in a major regional town on a golf weekend away and were looking for a Indian restaurant to eat at.
With no PC or tablet handy and no one around to help the only source of access to a great Indian meal was the internet on one of our dude’s iphone. Bing! The light bulb moment occurred.
At that moment the Nokia 6210 and Blackberry died.
Access to information / products / services INSTANTLY via smartphone from WHEREVER you were would be the consumer mantra. And Powerful.
2. WHAT & HOW
The purpose of this innovation is to…
Provide a Customised & Affordable dedicated Mobile Website solution for any sized business anywhere globally.
It does this by…
Allowing dedicated mobile websites to be built in Free Form (not template or cookie cutter fixed layouts).
Each mobile website can be built conducive and tailored to each businesses’ requirements, needs and maximise consumer conversion to sales.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
previously / currently there is only Responsive Design (poorly squished desktop website versions) + Fixed Template (fixed button layouts) which offer a lame User Experience on mobile.
Imagine being able to customise your mobile website design specifically for your mobile web consumers aligned with your business !
Priced for any sized business.
Its various benefits to the customer/end-user include…
Fast & Easy Navigation.
All Red Pants Mobile Websites built convert ‘browsers to buyers’ with one-tap technology;
– Nearest Store Locator
– Click To Call fast quote
– Submit Enquiry for a booking
– Fast SMS to the business
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
afterthoughts and very poorly… as historically desktop web searches ruled, so that’s where web developers focused on desktop design with little attention to its mobile version.
As per Google, in 2016, more web searches are conducted on smartphones than PC’s and tablets combined. So ‘mobile first’ thinking is where Red Pants stepped in..
Its predecessors/competitors include…
well none directly.. there was / still Responsive Design + Fixed Template.
A web developer can charge in the vicinity of $5,000-$60,000 for customised mobile website taking 3-4 months to deploy.
Red Pants can build for < $1000 in days.
5. TARGET MARKET
It is made for…
Boost Juice with >250 outlets or a solo operator tradie…
Red Pants Mobile Websites provide a customised and affordable mobile solution for any sized business globally.
The Red Pants Mobile Website BUILDER is a proprietary software system that builds easy AND complex mobile websites faster than any other platform available on the planet.
Opportunity is open and endless.
It is available for sale through…
Direct from Red Pants Mobile Websites at retail or via partner web developers who licence the Red Pants Mobile Website BUILDER through our white label program.
Our marketing strategy is to…
Red Pants is a Premium brand offering a world benchmark mobile website product and service.
Happy Clients introduce more happy clients.
Word of Mouth kills in the online arena.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.