When starting a business, entrepreneurs know they are going to have to do a good deal of management, either of the product or of the employees.
Knowing this fact, however, does not always translate into implementing it in the day-to-day running of the business.
Julian Birkinshaw, Professor of Strategy and Entrepreneurship at London Business School says that although we already know this, the challenge, however, is that we don’t know exactly how we should go about it.
Take a look at what the professor has to say regarding these management skills in the video below.
