The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
This innovation initially came to life when…
I couldn’t get my grout clean after my gorgeous Himalayan cat Dudley spilled his bloody roo meat. I tried all the cleaners on the market without success, so with a bit of nouse created my own.
WHAT & HOW
The purpose of this innovation is to…
…provide a multipurpose cleaner whose niche is as a broom-on, mop-off, grout and tile cleaner. No scrubbing required. Hey, I have a bad back.
It does this by…
…being specifically designed to be used for a variety of cleaning and sanitizing operations in both domestic and commercial applications. Pink Stuff cleans all hard surfaces, bar wood, and non-stainless metal.
PURPOSE & BENEFITS
This innovation improves on what came before because…
Pink Stuff is non-acid, non-corrosive, non-abrasive, antibacterial, antifungal, septic safe, food safe, & kills MRSA (golden staph) in 30 seconds. One .450 gm unit will provide 225 Litres of general cleaning solution or approx 24 sqm of grout and tile cleaning. The antifungal provides up to 4 weeks between cleans in the bathroom. HAPPY DAYS!!
Its various benefits to the customer/end-user include…
…the fact that Pink Stuff is a concentrate, is practically green and it gives an immaculate clean with minimal effort and is time saving. Nearly forgot the most important thing: IT WORKS.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…nasty acids which sometimes didn’t work or nasty acids combined with machinery to clean grout and tiles.
Its predecessors/competitors include…
The nice thing here is that competitors’ products contain horrible acids or are corrosive. The competitors that use orange oil etc. don’t work.
TARGET MARKET
It is made for…
ALL HOUSEHOLDS; ALL COMMERCIAL BUILDINGS; HOSPITAL CLEANING; CHILDCARE CENTRES; GYMS; AGED FACILITIES.
DISTRIBUTION STRATEGY
It is available for sale through…
3 Mitre 10 Stores, 1 Makit Hardware Store, 1 Hardware Distributor, and online.
Our marketing strategy is to…
Word of mouth which is working fairly well at the moment.
SUPPORTING IMAGES AND/OR VIDEO
SHOW YOUR SUPPORT FOR THIS INNOVATION
While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:
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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.
