Home Cool Company Awards 2012 Meet Jason L, Anthill 2012 Cool Company Award Finalist

Meet Jason L, Anthill 2012 Cool Company Award Finalist [Online Business Category]


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Jason L

Company: Jason L
Website: www.jasonl.com.au
State: NSW
Category: Online Business

Always had your sights on a lime green desk chair? How about a colour-spectrum-spanning rainbow of different neon chairs round your conference room table? Well, Jason L is the best (and only, really) choice to help you realise whatever your eccentric dream for furniture may be.

Jason L is a relatively young startup providing unique, commercial quality office furniture. The company sells direct to the public at wholesale prices, leading to discounts of up to 40%. The best part is that Jason L offers fully customized, ergonomic designs that ship fast, direct to your door. That’s right – if you see something on the company’s website that you like but would like another colour, the company will build to suit. Now that’s thinking convenience.

The Jason L team is making use of all of the online marketing tools one would expect in order to connect with its customers and potential clientele. The company has employed Facebook, LinkedIn, and YouTube in its advertising efforts, to great effect.

Inside the company’s showrooms in Rosebury, NSW, the Jason L team is having fun while delivering great customer experiences online and in-store. Each month all staff members pick one song and whenever that team member has a win, their song is piped throughout the office to let everyone know about the victory. Overall, the Jason L crew prides itself on fostering a happy workplace, allowing workers to be healthier and more productive.

Jason L is providing a welcome touch of disruption to the furniture industry with its approach to transparency and competitive pricing. The company also cites its quirky branding with colourful logo and name, as well as mascot, as being a secret to its success.

What makes the company so cool? Well, Jason L is providing a healthy dose of colour to an otherwise bland world of office furniture, adding personable service and a value-driven business model to boot. The three-year old business has experienced triple digit growth year over year since launching. The result is an average spend of $392 per online purchase for the past rolling three months.

Did I mention that the furniture is pretty groovy, too?


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