Is it necessary for selling to be taught at university level?

Should selling be taught at university? [INFOGRAPHIC]

January 18, 2013
By Astrid Silberman
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Should selling be studied at degree level at university?

Frequent Anthill contributor and sales consultant Sue Barrett wanted to fully understand how people think and feel about the profession of selling being studied at Australian universities and business schools.

Specifically, Barrett was interested in how the community perceived the profession of selling and the “usefulness” of having sales qualifications at degree level. So, she commissioned a survey.

The study attempted to understand the state of existing development for sales professionals and how tertiary education in selling and sales would further assist in ensuring sales and selling is viewed as a profession.

The results were telling.

The survey was almost completed almost exclusively by business owners, leaders and sales professionals based in Australia. The vast majority of respondents are between 31 and 60 years old.

More than 70% have a Graduate degree or above. More than half of the respondents agreed that the sales profession does not have a good reputation.

The results were overwhelming in favour of sales being studies at a tertiary level and that a tertiary degree would improve the reputation of sales and selling.

Check out this infographic and see for yourself.

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