They’ve done it again.
The band that began as a YouTube phenomenon with its one-take video of the band members dancing on treadmills are back.
And this time, they’ve used umbrellas, gyro-unicycles and yet more exceptionally good timing.
In seven days, the video has had more than 10 million views. Yes. Ten million.
Their previous videos have had exceptionally high view rates as well. And, it’s not just their catchy pop tunes that brings in the views.
What is it then?
It’s the creativity. It’s also the anticipation of what are these guys going to do next? They set the bar high with their first music video, now they must keep on delivering. And, deliver they do.
The planning and forethought that goes into Ok Go videos is extraordinary. That is why the result is also extraordinary.
In short, when it comes to marketing, you get out, what you put in.
Ok Go – I won’t let you down