Molly Crocket is a neuroscientist. She studies the brain and is working on decoding how it works.
In this TED talk, she explains how one of her recent studies resulted in some crazy headlines about cheese and chocolate helping us make decisions.
There is a lot of marketing hype around neuroscience. Often it focuses on how various products supposedly help us achieve remarkable things. The problem is, the science behind these claims isn’t really. It’s badly interpreted data at best and, outright bollocks at worst.
This is an interesting video that lifts the lid on some of the neuro-pseudo-science claims highlighted in marketing, the media and product development.
Molly Crockett: Beware neuro-bunk