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How to create an insanely successful viral video [VIDEO]

They've done it again. The band that began as a YouTube phenomenon with its one-take video of the band members dancing on treadmills are...

The kings of the one-take video are back with an optical illusion filled clip...

You may remember OK Go from this first awesome song and one-take video clip, Here We Go Again! You know it. It's the one...

OK Go gives new meaning to giving a Chevy a tune-up [VIDEO]

In hindsight, this was a match in some mad, musical heaven: those wacky, inventive rockers OK Go and the over-the-top oeuvre of Super Bowl commercials. Partnering with Chevrolet, they pilot a specially outfitted Sonic through the California desert to bang out a version of their song "Needing/Wanting."

Those music video mad geniuses in OK Go get interactive in latest song

We've seen the imaginative guys from OK Go on treadmills. We've seen the band channel Rube Goldberg and share the camera with awesome dogs. For their latest trick, these musical masters of the viral video tried their most daring stunt yet -- making a vid dressed in skintight, pond-green unitards.

OK Go rock out with toast on new single ‘Last Leaf’

What we wouldn’t give to be a fly on the wall at OK Go’s music video brainstorming sessions. Since the Chicago-based band’s 2006 hit ‘Here It Goes Again’ blazed up the YouTube charts (it’s currently the 29th most-viewed music video on the site) the group has become the alternative rock darlings of the interwebs, demonstrating commercial creativity in spades.

OK Go brings you… Chihuahuas on swivel chairs.

As big fans of creativity in any form, we've covered this rock act before, when it released its This Too Shall Pass video featuring this most bodacious Rube Goldberg Machine, likely to inspire the inventor in us all. Today ('cause it's Friday), we're pleased to bring you the band's latest clip (and song), White Knuckles. The video doesn't stray too far from OK Go's winning recipe, featuring the band, one-take and some entertaining extras.

Rock meets engineering to create a bodaciously viral clip (and inspire the mad inventor...

Sure, it's a film-clip for a rock band (hardly business related). But it, nonetheless, showcases a feat of extreme commercial creativity likely to inspire the mad inventor in all of us.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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