Home SMART 100 2015 Tuggle

Tuggle [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

This innovation initially came to life when Ankur was working in the Sydney CBD, but didn’t have time to browse stores for clothes, furniture and household items. It seemed absurd to be surrounded by hundreds of stores but not be able to quickly know which ones to visit. If he wanted a buy a table lamp he had to choose between shopping online or walking from store to store. The ideal solution in many cases seemed to be online search/browse, followed by offline purchasing, but no one was building this important part of the digital universe.

2. WHAT & HOW

The purpose of this innovation is to…

Tuggle makes it easy to know what products are available at local stores.

It does this by…

Tuggle combines information about products and locations; we call this “Tuggle Standard”. The next step is to take regular information from retail POS and inventory systems, to provide up to date product availability information. We call this next stage “Tuggle Live”. Shoppers will then know their chosen product is in stock and if the right colour and size are available.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Currently retail is either online or offline. Tuggle provides the best of both worlds, being able to search local stores online and then buy in store. Currently you can browse online stores or online-store aggregators, but there’s no guarantee those products will be available near your home or place of work for a convenient review and purchase.

Its various benefits to the customer/end-user include…

For the shopper life becomes easier and faster. Bricks-and-mortar retailers benefit as more people visit their shops to make purchases rather than going online or delaying their purchases.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past you could search multiple websites, visit stores in person or buy online, but you couldn’t easily search a local store online. People just accepted this as the way things were which led to a more cumbersome way of shopping.

Its predecessors/competitors include…

Lasoo.com.au is the main direct competitor. Indirect competitors include online shopping websites, online business directories such as Yellow Pages, and the websites of bricks-and-mortar retailers. We’ve combined these sources of information in a useful way to solve a need.

5. TARGET MARKET

It is made for…

…people who don’t mind shopping at a local store, but don’t have time to painstakingly browse for products — they want to be quite sure they are getting what they want and then check it out, and buy it if it is suitable. They get the convenience of browsing multiple stores at once online, with the certainty of being able to look/feel the product offline before they make a final purchase. It’s not for everyone, always, but it is for many people, often.

It is available for sale through…

The product is available to shoppers via www.tuggle.com.au.

We will engage digital agencies to bundle Tuggle memberships with their existing digital marketing and SEO packages.

Our marketing strategy is to…

…market to shoppers by getting our pages near to the top of Google for relevant results (e.g. today two searches were for “tenterfield gel nails” and “teenage sleepwear in hobart”). We have a ‘cunning plan’ for building inbound links and getting good search rankings. Once we’ve built up our traffic we’ll charge retailers a monthly subscription.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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