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Video snippets of startup pollenization at work

Our friends at Pollenizer, which has emerged as the fertile hub of Sydney's happening web startup scene, have launched a great new initiative to showcase the hive of activity that is Pollenizer HQ in Surrey Hills. On Fridays (starting two weeks ago), Mick Liubinskas thrusts his Flip camera in the face of colleagues and connected entrepreneurs, inviting them to share a little about the projects they're working on.

10 ways to build a list

Whether selling a product or service, every business needs to attract people to its offerings and encourage them to take action. There are easy ways you can build your list of opt-in customers and community members. Start with these 10 actions:

“Does your website make you money or cost you money?”

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

"Does your website make you money or cost you money?"

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

The difference between a 'functioning product' and a 'working business'

Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.

The difference between a ‘functioning product’ and a ‘working business’

Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.

Website(s) of the week: Students locked up until they built 6 web startups from...

The idea of locking a bunch of creative people in a room until they have hammered out a plan for a new business is not new. In fact, it's been done at Mixer events around the world for a number of years. But the concepts - which tends to engender a form of Stockholm Syndrome in entrepreneurs held hostage by market problems - always seems to churn out interesting formative business. They might not always go on to become the next Google, but the process illustrates the power of focused collaboration.

Marketing: The secrets to web success

How does your website fit into your overall marketing strategy? If you don't know, then it's time to review your online activities. When the Internet...

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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