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UI and UX? Entrepreneurs, get acquainted with these two TLAs*

Ever wondered you’re drawn to certain products, but simply overlook others that have similar features, functions and price? It’s really all down to the user...

What the heck is UX design? And, do you need it? [VIDEO]

First up, I can tell you that it's got nothing to do with X-Men. It is, however, a term you may be hearing more...

Organised complexity. It may sound like how you arrange your sock drawer, but it’s...

So, you already know that everything is connected to everything else, right? Now, be prepared to look at just how complex all of these connections are. Principal UX Lead at the search engine Bing, Manuel Lima, shows us how the tree of knowledge really no longer applies. This is why creating a site map for your website is really tricky.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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