Tag: the lipstick effect
Get some lipstick on ya collar
Which products and services should you sell during an economic downturn?
You might have stumbled on the term "the lipstick effect" in recent months, as...
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How to market your business when you don’t have a business...
When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...
Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...
Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...
