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Four tests for e-commerce providers (before they get the gig)

If you’re set to start an online business, your website will become your brand’s bread and butter. Therefore, having the right e-commerce solution is crucial.

New scam turns online job-seekers into unwitting money-launderers (LinkedIn used to recruit ‘money-mules’)

A new, nefarious twist on cybercrime is turning innocent jobs seekers into unwitting money-launderers. "The bad guys monitor legitimate job boards and recruitment websites, such as LinkedIn, and harvest personal information from job posts or resumes."

Talking Business Interview: Craig Scroggie of Symantec discusses cyber security

This week’s episode of Talking Business features an interview with Craig Scroggie, vice-president and managing director for the Pacific of Symantec, the world’s largest data security company. Mr Scroggie talks about the changes that technology has wrought on the world, the opportunities it has brought for business, education, healthcare, entertainment and individuals and the growing criminal practices – fraud, identity theft and more – that lurk in its darker corners and threaten us all.

Still scared of those three words, “I love you”? Six tips to thwart hackers...

It's been a whole decade since the Loveletter virus said "I love you" to millions of email recipients across the world and caused email systems to grind to a halt. Once upon a time, coke-gulping teens would write malicious code so that their friends, and possibly the geek world, would bow down to their cyber brilliance. These days, the motivation for disrupting a network is usually a commercial one.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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