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Abracadabra! This tech start-up has cast a magic spell on a cult fashion brand

What do you think would happen if sleek technology joined hands with high fashion? I for one imagine humanoid robots pulling off a perfect...

Fan generated advertising. It’s the new force in marketing (pun intended) [VIDEO]

Pringles has joined forces with the new owners of Star Wars, Disney, to add a whole lot of Jedi to the crisp market. Only a...

Botanicus interacticus! No, it’s not a spell from Harry Potter. On second thoughts, it...

It seems that every company now has boffins designing the improbable. I mean, how likely is it that someone would invent a way to interact with plants that creates music?

Release your inner Jedi. This is the technology that you’re looking for [VIDEO]

I'm still having fun with my Pebble. It's great for letting me know who has just texted me while I'm in a meeting. It's...

Even Disneyland cannot withstand the power of the dark side of The Force

Lord Vader, it is our grave duty to inform you that the revamped Star Tours attraction at California's Disneyland opened the first weekend in June. The 24-year-old ride is now a iridescent Death Star of 3D technology, high-def video and cutting-edge animatronics. Oh, and waits of two-hours-plus for those who don't wield the dark side of The Force. Poor, puny wastrels.

We think this Volkswagen commercial is Forcing it a bit. What say you? [VIDEO]

We find it amusing that uberbaddie Darth Vader would be chosen by Volkswagen to serve as the hero in this commercial for the 2012 Passat. Not only that, but they slap the cape and helmet on a kid who's, what? Five? Six? What say you? Inspired commercial creativity or the lowest form of pandering?

Speak truth to power (if you can get a word in)

We've all had to deliver difficult news to a colleague or client. Just be thankful that the recipient wasn't Darth Vader. Particularly the prankster Darth as seen in this mashup.

Star Wars costumes and exhibits… in Spotswood?

Great news for Star Wars fans hit the web yesterday. An exhibition, titled 'STAR WARS: Where Science Meets Imagination', will hit Australian shores as...

Building a Death Star… one dollar at a time

Gadget blog Gizmodo is reporting news (yes, it's certainly news) that one Ryszard Gold went one step further than merely pondering how much a Death Star would cost to build - he calculated it. With an extremely large abacus.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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