Harness the long-lost ritual of seductive storytelling
Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?
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Rebuttal: PR is More Than Cocaine and Hookers (Most of the Time)
‘Add value. Be a real human being.’ It sounds simple, and it probably is if you’re a one woman band flogging a set of steak knives. But what if you are an organisation with a small army of people who actually speak to customers each day?
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Nando's taps into gossip fatigue with 'Bingle-free zone' promo
Chicken restaurant chain Nando’s Australia is hoping to cash in on the Bingle-Clarke-breakup-saga zeitgeist with this latest promo declaring all Nando’s outlets ‘Bingle-free zones’.
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Nando’s taps into gossip fatigue with ‘Bingle-free zone’ promo
Chicken restaurant chain Nando’s Australia is hoping to cash in on the Bingle-Clarke-breakup-saga zeitgeist with this latest promo declaring all Nando’s outlets ‘Bingle-free zones’.
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Why PR is a pointless waste of time
I’ve never been a fan of the whole PR thing — I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.
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ParkYoung's big graphic on the four models of communication
The chart is called the ‘Four Models of Communication’, devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it’s worth magnifying and checking out in detail. Secondly, given Trevor Young’s prescient understanding of new media, I’m hoping that it signals a return to the big graphic!
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ParkYoung’s big graphic on the four models of communication
The chart is called the ‘Four Models of Communication’, devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it’s worth magnifying and checking out in detail. Secondly, given Trevor Young’s prescient understanding of new media, I’m hoping that it signals a return to the big graphic!
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An embargo on PR embargoes (and all that)
This one will be unfamiliar to many readers, but sheesh it struck a chord with the Anthill editorial desk. PRs take note: the game has changed.
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Online Marketing By Design seminar, Sydney [video]
On 2 February, Anthill Magazine and Mumbrella co-hosted “Online Marketing by Design”, a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.
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Hitler launches Australia's Innovation Policy
We’ve all seen the “Hitler loses it” mashups, where aspiring Spielbergs have taken the now famous bunker scene from Downfall and replaced the sub-titles. In fact, it’s fast becoming a new benchmark for popular culture.
If your ‘issue’ hasn’t been expropriated by Hitler yet it can’t be that big a deal. That’s why we were pleased to discover this clip by YouTuber BleakIsolationist. Okay, it’s not as funny as Hitler’s Alan Didak eruption or [insert favourite here] but in the context of Anthill it is topical.
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Hitler launches Australia’s Innovation Policy
We’ve all seen the “Hitler loses it” mashups, where aspiring Spielbergs have taken the now famous bunker scene from Downfall and replaced the sub-titles. In fact, it’s fast becoming a new benchmark for popular culture.
If your ‘issue’ hasn’t been expropriated by Hitler yet it can’t be that big a deal. That’s why we were pleased to discover this clip by YouTuber BleakIsolationist. Okay, it’s not as funny as Hitler’s Alan Didak eruption or [insert favourite here] but in the context of Anthill it is topical.
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Debate rages at Mumbrella/Anthill Online Marketing by Design in Sydney last night — #mumhill feed
There were plenty of great insights and conversations shared about marketing and social media at last nights Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine.
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Articles | Blogs | Featured Slider | Funding & Finance | Marketing & Media | Startup & Entrepreneurship
Diary of an entrepreneur raising capital: The 'Claytons' Stock Market
When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth – Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto.
But it turned out there was one I wasn’t aware of…
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Articles | Blogs | Featured Slider | Funding & Finance | Marketing & Media | Startup & Entrepreneurship
Diary of an entrepreneur raising capital: The ‘Claytons’ Stock Market
When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth – Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto.
But it turned out there was one I wasn’t aware of…
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Have you ever sacked a client?
Having just terminated a relationship with a client, David Moore considers the flawed client service model that sees the provider living on eggshells.
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Will Apple ever grow up and seize a chunk of the business market? Well not with that attitude!
I often get accused of bashing Microsoft and Oracle. In the interests of balance, here’s my message to Apple:
If you want to go after enterprise business, make it a priority. Don’t toss it out there if it’s something you only plan to pursue in between hacky sack sessions and iPhone love-ins.
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The value of entering awards for small business
Every year, whether they are successful or not, entrants in business awards programs sing the praises of just completing the process. Johanna Baker-Dowell reflects of a year of commercial self-discovery.
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MINI Cooper’s mainstreet marketing campaign thinks INSIDE the box
The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They’ve taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we’re open to suggestions), Dutch agency Ubachswisbrun/JWT created this ‘visual piece’ to demonstrate the compact nature of the MINI. We’re always impressed by memorable marketing.
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MINI Cooper's mainstreet marketing campaign thinks INSIDE the box
The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They’ve taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we’re open to suggestions), Dutch agency Ubachswisbrun/JWT created this ‘visual piece’ to demonstrate the compact nature of the MINI. We’re always impressed by memorable marketing.
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Articles | Blogs | Featured Slider | Marketing & Media | Startup & Entrepreneurship | Tech & Innovation
For success, reality must take precedence over public relations
There are way too many people out there in business bullshitting to themselves, their staff and their customers.
The simple truth is that if you run your business like its amateur hour, no matter how much you want to fool yourself and your customers into thinking that you’re smart and good at what you do, eventually you will stumble and the truth will out.
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