Tag: public relations

If you developing a product or service that’s designed to meet a consumer’s need, here’s the reason why you can’t just be better than what currently exists. Or you can’t just be really useful. You have to be insanely, grossly, massively, obviously, simply and wonderfully useful.

An influential personal brand is a heady and unpredictable mix. If it were a recipe, I’m convinced it would be one of those fiercely guarded family secrets dating back hundreds of years. For this reason, while many have tried, few succeed in capturing in writing the essential X-Factor elements for success. It’s a big ask, but I hope to change all of that for you, right here, right now.

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

We’re now two weeks into the Tiger Woods scandal and it has already cost him a lucrative contract with his sponsor Accenture. His deal with...

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

It's probably the many hours I've spent over the past week researching (and rabble rousing) in aid of our annual Dumb Report, but I couldn't help reading Fairfax's Top 100 Most Influential People with more than the usual requisite amount of cynicism.

It's probably the many hours I've spent over the past week researching (and rabble rousing) in aid of our annual Dumb Report, but I couldn't help reading Fairfax's Top 100 Most Influential People with more than the usual requisite amount of cynicism.

Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.

The enemy shall be known by the name ... People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.

There's an old saying that goes: There are two things in this world that you would never consume if you saw how they were really made: laws and sausages. Perhaps marketing campaigns should be added to that list, if this bitingly satirical clip is anywhere near the truth.

Tenille Bentley is putting Australia on the map with her impressive philanthropic work. She is the founder of The Greater Good Foundation (GGF), a charity to support women and children affected by domestic violence.

Fleur Madden-Topley launched Red PRwhen she was only 23. After six years of hard work she has developed the agency into a force in the industry and a player on the international PR scene.

When handed lemons, this is one organisation that clearly knows how to make lemonade (perhaps with a dash of rum, a sprinkling of mint and a Virgin branded miniature umbrella). This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was an awfully convenient.Could Virgin be pioneering a new technique - the strategic marketing mistake?

Earlier this year, Digg users were invited to submit questions they would like to hear Branson answer, then urged to rate (digg) the questions of others. Then, socialite-turned-media-mogul Arianna Huffington put the top ten most dugg questions to Branson on the inaugural Virgin America flight from San Francisco to Orange County, California. Some people find the experience of listening to Arianna Huffington a bit like fingernails down a blackboard, but Branson's dulcet tones and the hum of the jet engine help to balance things out.

In this age where there is a camera on almost every corner and in every pocket, video clips of car accidents and mishaps are a dime a dozen. But this CCTV footage from Canada of the 'worst parking job ever' has an extraordinary quality that has seen it become a YouTube sensation.

In this age where there is a camera on almost every corner and in every pocket, video clips of car accidents and mishaps are a dime a dozen. But this CCTV footage from Canada of the 'worst parking job ever' has an extraordinary quality that has seen it become a YouTube sensation.