Tag: pricing

Just as you would not treat a traditional B2B transaction like this, you should not expect this from Alibaba. You need to spend time negotiating with interested buyers, building their trust and coming to an agreement.

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

According to a recent study, most companies in Asia-Pacific are failing to successfully position their new products in the market. This is particularly interesting...

Experian is a global provider of integrated consumer insight, and according to their latest data, many customers are price indifferent. Basically, consumers have developed more...

One of the biggest mistakes many businesses make, especially SMEs, is to market their products or services on price. Trust me, the last thing...

Australian local food pioneers Food Connect and CERES Fair Food have joined with the National Farmers Federation to call on the ACCC to break up Australia's supermarket duopoly and ensure a more just, equitable and sustainable food future for Australian families.

Having seen Australian retailers come under fire for the perceived “price gouging” of consumers, Tony Simmons and The Full Circle Group have undertaken research that reveals parallel pricing regimes in the telecommunications industry. Here in the first of two parts Simmons reveals the group findings on fixed line rates – and a wealth of hidden truths about Australia’s telco pricing.

I can’t believe how many times lately that I’ve spoken to business owners who claim that their product or service is one of the best in their field. And I believe them. I have absolutely no doubt that they are right. But then when I ask them how they position their pricing, they tell me they choose to set their pricing level in the middle of the market range. Why? It doesn’t make sense.

If you're going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this 'giving stuff away for free and hoping money happens later' thing. I'm guessing that's because they're afraid of selling.

If you're going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this 'giving stuff away for free and hoping money happens later' thing. I'm guessing that's because they're afraid of selling.

Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).

One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:

Firstly, Mars, ahhh... you sell chocolate bars. You might have seen McDonald's harried into offering a "healthy options" menu, but the difference is Maccas came up with new, healthier products. They didn't make Big Macs 11 percent smaller, charge the same and pat themselves on the back.

How do businesses determine their price to customers?

Last year I was enlightened by a friend about the 3 Fs of work - Fun, Fame or Fortune. This lady is a brilliant...

It might seem logical to discount during an economic downturn. You need to boost sales and attract new customers. And customers are tightening their belts and shopping around for the best price. But is discounting the best option over the long-term?

Tougher trading conditions and increasing costs are common concerns for many small businesses in today’s economic environment, but it doesn’t mean that you need to resign yourself to tighter margins and declining profits. What it does require is for those businesses to take a closer look at the fundamentals of their operations – inputs, outputs and pricing. In challenging times, reassessing and restructuring your pricing strategy is critical and could be the key to unlocking financial relief. If managed well, it can help to shore-up the business, enabling you to reap the rewards when conditions improve.