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Seeking capital? Pitch Club is not a spectator sport!

Pitch Club is back in Melbourne! With a Panel of Angel Investors from Melbourne Angels, a selection of Melbourne's finest pitchers, this is not to...

How to build a professional network from scratch

Starting out in business can be one of the most trying times anyone can experience and even more so if you lack a supportive...

Creating a memorable customer experience

Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.

6 email marketing mistakes and how to avoid them

While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...

What is Follow Friday on Twitter?

Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example... nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...

Crisis creates once in a lifetime opportunity

The current global financial crisis has been described as a “once in a lifetime recession”. However savvy business owners, entrepreneurs and investors recognise it as a once in a lifetime opportunity to make money.

Social media – who cares? I'm a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Social media – who cares? I’m a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Five steps to winning the pitch every time

Here are five things that you can do to make sure you get the best results when pitching for new business.

The key to success: authentic self-expression

Here's a question for all network marketers: How big can your business grow and how successful can you be if people do not listen...

How social networks are transforming TV

Social networks are fundamentally reshaping the newspaper and TV industries worldwide. In an earlier article, "What the newspaper industry needs to do to survive", I explained the changing dynamics of the newspaper industry. In this article I look at where TV is headed.

What the original Material Girl has that you don't!

IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm... and begin to panic....

What the original Material Girl has that you don’t!

IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm... and begin to panic....

Don't overlook the value of referral marketing

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.

Don’t overlook the value of referral marketing

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.

Less than two weeks to Pitch Club Launceston!

Pitch Club is returning to Tasmania! Having had its first ever Brisbane event, the second Pitch Club for 2009 will be in Launceston on...

Secrets to business and internet riches revealed…

Your mission should you choose to accept it... Entrepreneur Bootcamp offers 3-days of accelerated entrepreneur training where you'll discover the ‘behind-the-scenes’ business and internet success...

Build your brand – the key to demanding respect

A brand is made up of key components. Tick off each one and you have the makings of a powerful word of mouth campaign...

Stand up and be counted

The next phase to attract new clients for your business doesn’t rely on snazzy marketing techniques – it’s bigger than that. So what is...

The importance of being collaborative

If you regard your venture as being ‘you against the world’, chances are this will become reality. Rowan Gilmore explains why collaboration is good for business.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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