Tag: mumbrella

According to the brokepacker.com founder Kevin Lippy, backpackers are only interested in three things: "Beer, sex and cheap deals." And he should know. Last month, we quoted another of Kevin's 'off-the-cuff' remarks as a Tequila Shot when he described his recent achievement moving into a youth hostel as a form of career advancement. (Of course, his goal was to gain a better understanding of his audience.)

The 'interwebs' are filled with commercials proudly and boldy described as 'banned'. There is almost no better link bait (he writes shamelessly aware of this very post's title). We all know this intuitively. But now digital technology can not only be used to provide proof. It can be used to create a commercial justification.

The 'interwebs' are filled with commercials proudly and boldy described as 'banned'. There is almost no better link bait (he writes shamelessly aware of this very post's title). We all know this intuitively. But now digital technology can not only be used to provide proof. It can be used to create a commercial justification.

The app is a rare example of an Aussie brand developing a promotion exclusively for iPhone users. I'm talking about the development of an actual application, rather than the increasingly passe trend of giving an iPhone away as a prize. Or, strangely, giving iPhone users free access to Twitter and making a big fuss about it.

On 2 February, Anthill Magazine and Mumbrella co-hosted "Online Marketing by Design", a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.

There were plenty of great insights and conversations shared about marketing and social media at last nights Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine.

Profits have always been made by those organisations that owned the most attention. What's changing now is that it's much, much easier to acquire some of that ownership. Called ‘Streams of Content’, the presentation likens the flow of information in modern society to a stream.

I had the pleasure of participating in Burrowes' latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I'm still undecided about whether I should have had that third espresso before stepping before the camera. (I'll let you be the judge.)

I had the pleasure of participating in Burrowes' latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I'm still undecided about whether I should have had that third espresso before stepping before the camera. (I'll let you be the judge.)