Tag: Marketing
Compete? Not always. Lessons on how to make co-opetition actually work from the Markets...
New business operators often assume that success comes from crushing the competition. However, sometimes we need to work with our competitors for things to...
Great PR is about kicking butt, not kissing it
I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...
Apple Watch ads: exactly what you’d expect [VIDEO]
These are the three ads for Apple Watch.
And, yes, they are exactly what you'd expect from Apple.
They are smart, well-shot and with music that...
How adding a little something extra can create excitement [VIDEO]
Whisky. In short, there should be more of it.
Ice. While my preference for whisky is to have it straight up, some prefer it on...
Sometimes you have to tell the truth; even if it’s bad [VIDEO]
Telling the truth can be an awful experience when the facts can't be sugar coated.
That's something most entrepreneurs learn early. Call a spade a...
The best ad in Australia for a long time! [VIDEO]
It's old news that Netflix has finally arrived in Australia.
But hats must be taken off and waved in a way that is deserving of...
All things being equal, awesome wins! [VIDEO]
Yes, Virgin have done it again.
It's a neat ad staring Richard Branson.
You have to like a founder who's willing to put himself out there...
This is a proven formula to achieve maximum ROI on your next video
You have probably heard of the old saying “a picture tells 1000 words”.
This is very true.
So, if a picture can tell 1,000 words then...
Five mistakes businesses make when attempting ‘viral’ videos [VIDEO]
Everyone in the video industry dreams of producing just one viral video!
You know, the one that gets millions of views around the world complete...
This Australian brand is finally ready for the world. See you soon, alligator!
Chances are, you’ve used it, either to clean the wall, or your face.
Isocol, the iconic Australian brand with the greed crocodile, is set to...
This tech company that is backed by Shark Tank’s Steve Baxter is listing on...
OtherLevels, an Aussie-founded mobile marketing tech firm recently confirmed their listing on the ASX and released their prospectus to investors.
OtherLevels was launched in Brisbane...
Who said only hot tech start-ups should make the news? Here’s how to get...
Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...
Five international marketing tips from Alibaba’s Michael Mang
Despite the fact that we now operate in a global economy, for many business owners, trying to break out from a local base into...
Crayola crayons turned into high fashion [VIDEO]
Bloomingdales, the New York fashion store, and crayon make Crayola have done something really remarkable.
Crayons can be excellent to sketching ideas and for keeping...
How to annoy journalists and never ever get your business in the news
PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...
If Facebook was around in 1995, this would have been its ad [VIDEO]
Australia largely escaped internet service provider ads in the mid to late 1990s.
But, America was haunted by them. Mainly thanks to my old employer,...
Budweiser does it again – Superbowl 2015 ad [VIDEO]
Every year Budweiser rolls out a series of ads for the Superbowl.
And, there's always one that manages to bring a tear to the eye....
Why most small businesses don’t work and what to do about it [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing...
What does a $70 million ad look like? This. [VIDEO]
James Packer, son of Kerry Packer, grandson of Sir Frank Packer.
He has taken the family fortune and added to it. Significantly.
He's ditched the media...
The most offensive marketing campaign ever? Did it work?
A little over a week ago, we launched a promotion that polarised subscribers to the newsletter of our premium memberships site, the Not-So-Freaky University.
We...
