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Change2 (SMART 100)

In 2008: the recognition of the reality of climate change by society, governments and forward-thinking businesses. For business, staff engagement and behavioural change are fundamental to the success of a large-scale change. Organisations have a need for sustainability education that can be delivered in a practical format, actively engaging the learner and encouraging behavioural and cultural change. Change2 is an off-the-shelf, scalable online solution, delivering interactive sustainability modules which can be accessed by all staff. It encourages further discussion and communication of sustainability practices within organisations and is supplied with online tools to facilitate ongoing behaviour change.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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