A study shows that Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts in the UK, Germany and Brazil. ExactTarget’s 2013 Global Executive Summary shows how consumers’ online habits vary across the globe and reveals that motivations to ‘follow’ on Twitter vary from country…
Consumers are spoiled for choice when it comes to long distance communication, but it wasn’t always the case. Just a little over two decades ago you had two whole options: mail and telephone.
ExactTarget, a global marketing firm that maps the digital footprint, has come out with data that suggest 94% of the Australian population is hooked to the Internet and a stunning 13 million – or nearly 60% of the nation – spends 18 hours a day, or nearly all of its waking time, online.
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