The ‘viral’ video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.
The ‘viral’ video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.
Email marketing can be tough. Your strategy and execution doesn’t have to be that bad for it to shut down communication with customers. Here’s how…
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
In 2007, I was asked to play devil’s advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).
Here’s an useful video for anyone looking to grow their blog traffic. It’s produced by Australian entrepreneur and blogger Yaro Starak, of entrepreneurs-journey.com.
It’s now been over nine years since the dotcom boom, when the bulk of today’s preferred ‘new economy’ revenue models were first proffered as an almost certain path to rapid riches. Of course, it didn’t turn out that way, and most of us media companies (big and small) are still struggling to nail-down the ‘rules’…
While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of our staple marketing opportunities online – email marketing. Email marketing can be very cost-effective and productive when handled correctly. In fact, the majority of marketing executives say email, search marketing, and…
During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first thing to go was their marketing budget. However, surveys conducted a few years later found that those businesses that had continued to advertise during the war became the market leaders….
If you’re not careful, half your day can vanish down your inbox’s throat. A survey of almost 600 professionals showed two thirds of them spent 2-6 hours per day just on email. And 90 percent of them wasted up to an hour each day deciphering poorly written emails or handling irrelevant ones. Email should make…
It’s a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.
It’s a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.
Direct marketing is a form of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.
With emails filling our inboxes every day, why not try the traditional business letter to attract the attention of your reader? One of the most fundamental, effective and traditional forms of communication still used in business today is the letter. Whether you’re writing to a potential client or investor, introducing a business proposal or requesting…
The Spam Act became law on 12 December 2003 with a proviso that its penalty provisions would come into effect 120 days later – 11 April 2004. Email marketing is a powerful tool for a business of any size. What impact the Spam Act will have on Australian companies is anyone’s guess. Nicholas Blackmore, Corrs…
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