Tag: Direct Mail

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. ‘Online Marketing by Design’ will draw on the experiences of real business owners and creative professionals to determine what constitutes well designed and commercially effective online marketing.

Imagine that you are walking down the street with your mobile phone in hand and you'd like to know what is going on in your neck of the woods. You can now hold up your phone and, using your mobile phone's camera, see "tags" overlaid onto whatever you’re looking at. For example, you might observe a "Two for one coffer offer - Joe's Coffee." Or "Art Gallery Opening Today."

Marketing and entrepreneurship go hand in hand. How else does one convince an investor to back a product that doesn't exist yet? The new documentary film 'Art and Copy', by Doug Pray examines advertising, creativity and inspiration and how effective and accurate pitching can sell just about anything.

Marketing and entrepreneurship go hand in hand. How else does one convince an investor to back a product that doesn't exist yet? The new documentary film 'Art and Copy', by Doug Pray examines advertising, creativity and inspiration and how effective and accurate pitching can sell just about anything.

Underground spam companies are infiltrating popular online games, such as World of Warcraft, by hiring players to accrue and sell virtual possessions of in-game value, such as swords and potions. It’s a new frontier, and the authorities are fighting back, sending virtual detectives into these games to police such activity.

Developed by Australian digital marketing consultant Clare Lancaster, this 21-page eBook is designed to teach businesses how to increase website visitors, leads and sales by connecting with people using Twitter.

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

While most new technology developers will spend months chasing down angel investors and cold calling VCs, often with the randomness of a headless chook, without too much planning or forethought (much to the potential investor's frustration), sometimes the safest money is already right under their noses. It's called 'strategic capital' or 'smart money' (or a mix of the two).

While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually 'crunch the numbers'. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here's what happened:

It's on again. Over coming weeks, we'll be scouring the nation for Australia's coolest companies. It's the first stage in Australia's most innovative business awards program - The Nomination Phase.

You know this guy. You meet him every day. He writes IOUs with your ROI. And he's all over Twitter.

Ok, so I’m not talking about 10-year-old boys on Ritalin selling lemonade on the corner of a suburban street. I’m talking about small and medium enterprise with Advertising Deficit Disorder. Chances are, that’s you.