Tag: Direct Mail
What is spam on Twitter?
Yesterday, we posted an article about Dean Collins, an Australian expat in New York who is claiming to be sued by Twitter for his application TwitterButler. The good people at Mashable, one of the internet's most popular technology news websites, have also been tracking this case.
Paul Isakson asks What’s Next (again)
Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next?
On 30 July, 2009, he posted an update:
Paul Isakson asks What's Next (again)
Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next?
On 30 July, 2009, he posted an update:
I know that half my advertising works… I just don’t know which half!
This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...
I know that half my advertising works… I just don't know which half!
This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...
ProBlogger
Not so long ago, ProBlogger embarked on a blog series called, '31 Days to Build a Better Blog'. And its now available in an eBook!
How to spend a marketing budget of $5,000
So you’ve got $5,000 to market your business. What do you spend it on to get the ‘best bang’ for your buck?
Here are the top five marketing activities you should focus on to promote and grow your business with an investment of $5,000 – in order of importance.
6 email marketing mistakes and how to avoid them
While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...
What is Follow Friday on Twitter?
Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example...
nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...
Get the message
Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...
How to grow a business in tough economic times
During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts.
The first...
Marketing wisely in an economic downturn
Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...
Twelve ways to ignite your writing
With consumers being bombarded by more words then ever before, being able to produce clear and compelling written copy is one of the best ways to elevate you above competitors. Here are 12 ways to ignite your writing.
10 secrets to marketing SMEs online
Being online levels the playing field. Big or small, everyone has the same chance to attract and convert customers. By following some basic principles, you can receive the same coverage as major players and see your business take off using savvy, affordable marketing techniques.
Can our emails read your mind? (Yes, well, kinda)
This week we flooded our readers' inboxes with a wide range of stories, semi-obnoxious headlines, serious opinions and a spattering of irreverent, odd-ball items of information from around the globe. We did this to get a better idea of just what interests our readership as a whole, and you personally.
While the email technology can't read minds (literally), it can self-optimise.
Cool tools fail to make clear comms
I’ve been around the communications game for a fair while now and I’ll tell you what gets my goat: email, IM and SMS are...
Build your brand – the key to demanding respect
A brand is made up of key components. Tick off each one and you have the makings of a powerful word of mouth campaign...
Not just for kids – social networks just grew up
Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in...
How to become a killer copywriter
Is your writing tired and boring? Are you looking for a killer copywriter? It’s time you discovered the secrets to making good copywriting great.
Whether...
Generating endless referrals
Generating referrals for your business is one of the easiest methods to increase your profit margins effectively. However, few business owners understand the real...
