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To startup or not to startup? 5 questions to find out if your business...

The ability to evaluate a business idea is a valuable skill that could not only save you time and money, preventing you from starting a non-viable business, but also help you understand how you can grow and scale the business once it's established.

Reading about his future competitor in the paper inspired this entrepreneur’s idea

In July 2012, while managing a large Westpac branch, he came across an interview with the founder of a well-known personal budgeting company which claimed they had created a new category in personal finance.

Need to raise capital? How your start-up can use crowdfunding to get off the...

The biggest mistake you can make when pitching your company to a crowdfunding platform is to over-value your company. A good business idea is a powerful thing but without funding it will likely come to nothing. So don’t make the mistake of assuming the idea is worth more than the funding that will make it a reality.

4 things you need to do to kick-start your business idea into a successful...

There are no wrongs or rights when it comes to starting out - mistakes are part of learning - but here are four tips on starting a successful business.

TEENtrepreneurs need to build business ideas that ignite their imagination

Although much can be learnt from failed companies, most teenage entrepreneurs are just starting out, and it can be demoralising to have your very first company fizzle. That is why it is very important that you try to start a business that intrigues you or is in a rapidly changing industry. Here, 18-year-old Aonghus Stevens offers some advice to fellow under-20 business builders and aspiring teenpreneurs.

That’s outrageous! What ‘Low-Panting’ can teach us about new ideas

From Levi Strauss’ canvas pants to the minimalism of Twitter, every invention has its detractors. While Ryan Spanger counts himself among the indignant, he suspects something is amiss in our rush to judgement. When we learn to think beyond our gut reactions, he argues, we learn how to make innovation work for us.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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