Professor James Pennebaker made a startling discovery about how people use pronouns. It turns out, they say a lot about you.
The use of the pronoun “I”, is the most profound.
In his TEDx presentation to promote his book, The secret life of pronouns, Pennebaker explains the process he undertook to make this discovery. That, in itself, is fascinating.
But, the full revelation came when he examined the emails he received from his students and then, those that he was sending to his Dean.
Once you’ve watched this video, you will go back and re-write every email you are about to send, every blog post, every tweet and, every Facebook post.
The secret life of pronouns