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Gasp! A charity ad that might just actually work [VIDEO]

Have you ever felt so wrong about the world that you considered doing a Russell Dalrymple and throwing in your day job, and setting off on a quest to better the planet (or, impress a girl)? Well, there is another option.

Should you prank your customers? [VIDEO]

If you want to get the attention of potential customers, should try to scare them half to death? LG thought it would work. To promote their new range of monitors the company decided to use real scare tactics.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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