This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
I solved a common problem of utilising space efficiently in high-density living and also providing an ergonomic solution to an existing cumbersome and unsafe problem.
2. WHAT & HOW
The purpose of this innovation is to…
The purpose of this innovation is to make a walk-in luxury shower easily and conveniently convert into a bathing enclosure.
It does this by…
It does this by turning the shower area into a bathing area very simply and effectively.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
This innovation improves on what came before because the bath no longer interferes with the shower experience.
Its various benefits to the customer/end-user include…
Its various benefits to the customer/end-user include aesthetics, user friendly, safe, space saving…etc.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
This problem was solved by molded baths with doors, which still means you have a molded bath that is not good to shower in.
Its predecessors/competitors include…
Its predecessors/competitors include shower over baths, small showers and separate baths, baths with doors.
5. TARGET MARKET
It is made for…
It is made for builders, property developers, hotels, high-rise residents, unit dwellers, families and elderly.
It is available for sale through…
It is available for sale through my website, but we are looking for distributors.
Our marketing strategy is to…
Our marketing strategy is to sell to property developers, builders and hoteliers…specified by architects.
Your Turn — VOTE!
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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.