Home 30under30 2012 Mardy Daniel, 2012 Anthill 30under30 Honourable Mention

Mardy Daniel, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

Mardy Daniel, VIC (b. 1990)

Name: Mardy Daniel
Age: 22 (Born: September 1990)
Gender: Male
State: VIC
Known for: Festival Couch

Couches on wheels with DJ decks, speakers and beer. Dude, it’s for real.

Mardy Daniel’s Festival Couch is the newest attraction at concerts and outdoor events.

Their mobility means that these oases of comfort can pop up — and transport reclining passengers — just about anywhere, while enabling loungers to quaff brews (from the mini bar in tow) and mix beats.

Even cooler, the couches operate on solar technology that’s completely carbon-neutral, and (as the video below shows) they’ve already lent their wheels to some innovative social causes.

Daniel has turned up the volume on his off-center business idea in a short lapse of time. Most business-worthy, he boasts, was his landing of Orion Car Audio for sponsorship: “I rocked up to their office with the music pumping and the couch rolling; they couldn’t resist helping fuel the ridiculous fire that is my creative mind.”

Who could resist? Rock on.

Anthill asks: Mardy Daniel, what’s your super power?

Intuition and guidance. I believe everyone has this blessing but there are very few of us who have trained their mind to shut up and listen to it.

Festival Couch + Starlight Children’s Foundation


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To check out the full list of Anthill’s 30under30 winners, click here.