Home 30under30 2012 Editors’ Choice: Simon Griffiths, 2012 Anthill 30under30 Honourable Mention

Editors’ Choice: Simon Griffiths, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed the Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

Simon Griffiths, VIC (b. 1982)

Name: Simon Griffiths
Age: 29 (Born: November 1982)
Gender: Male
State: VIC
Known for: Good Goods, Shebeen

For a take on philanthropy that will stand yours on its head, meet Simon Griffiths, social entrepreneur and founder of Good Goods — or, as he is better known in media circles, “that toilet paper guy.”

Good Goods’ humanitarian, pun-laden product is called Who Gives A Crap; to prove that he does, Griffiths is pledging half of all paper roll profits to development in countries lacking proper sanitation.

Meanwhile, Shebeen, a Melbourne bar partly inspired by South African speakeasies, uses a similar principle to connect Australians to the developing world through exotic beer and wine imports.

Griffiths laid out his philosophy behind eradicating poverty (sell the solution, not the guilt) to an enthusiastic crowd at TEDx Melbourne in 2011.

Nonetheless, the straight-faced entrepreneur is aware that his product territory is “every frat boy’s dream.” In a campaign for WGAC, he posted a live video feed of himself sitting on the throne until his $50,000 crowdfunding goal was reached. (Which it was — in 50 hours. Talk about a royal gesture, wink wink!)

Although it can verge on excessive cheekiness, the message is unequivocal: poverty is poo, and we can change it.

Anthill asks: Simon Griffiths, what motivates you as an entrepreneur?

At current rates of improvement, global literacy won’t be achieved until 2085, and global sanitation until 2080. Rather than leaving the creation of social impact to philanthropists, I believe more scalable results will come from integrating the funding of social impact into our everyday activities. This belief drives all of my business activities.

Simon Griffiths: Who Gives A Crap


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To check out the full list of Anthill’s 30under30 winners, click here.