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These six leading Australian SAAS startups have been selected by KPMG and Advance for their latest elevate61 program


Advance, Australia’s global innovation network, and KPMG Australia today revealed the six enterprise tech startups selected to take part in the 2016 elevate61 program.

The elevate61 2017 cohort includes innovative, high-profile companies from sectors as diverse as HR (Adepto), marketing (Scrmhub), and music (Mash in Music). Hailing from Melbourne and Sydney, they represent a cross-section of the software-as-a-service talent in Australia’s startup eco-system.

This is the third year for elevate61, an alliance between KPMG and Advance Australia, Australia’s global innovation network and the largest network of high achieving Australians and alumni of Australian universities worldwide. It is targeted at later stage B2B startups, who have ideally secured seed funding, turnover of at least AU$500,000, and have proven traction in local or overseas markets.

The participants in elevate61 2017 follow in the footsteps of some standout Australian startups, including SimPro (2015), and Cover Genius (2016) who have already successfully launched in the United States since graduating the program.

James Mabbott, Partner and Head of KPMG Innovate commented: “Australian enterprise tech is well recognised internationally – and the US international expansion path has been well worn by companies like Atlassian and Big Commerce.”

“These six companies have been selected following a three-day workshop on how Australian startups can break into the US market. They have the potential to do great things, and we hope elevate61 will help propel these companies and entrepreneurs even further, with new skills, mentorship and connections.”

Who is entering elevate61?

The six startups joining the elevate61 program are:

Adepto (goadepto.com.au) a SaaS platform for organisations to create, manage and engage their own network of contingent workers.

Bookmarc (bookmarc.com.au) a platform for the design & construction industry, enabling products to be sourced from project imagery.

CancerAid (canceraid.com.au) empowers the cancer community through digital innovation on a global scale.

Mash in Music Pty Ltd (mashmusic.com.au) the only real time music sharing platform for consumers, like a Tesla for music, simplifying how you share your love of music with your friends. Mash in music, right music, real time. Mash is going to turn on the light in our social underground.

PAM (pamwayfinding.com) Pam makes wayfinding simple. It is a cloud-based platform for managing signs to create smarter spaces for people. Education, healthcare and transport facilities globally use Pam to create spaces that are easy to navigate and fun to explore.

Scrmhub (scrmhub.com) connects the social, digital and mobile ecosystem to measure performance, and using machine learning, maps historical and real-time trends to make Actionable Recommendations to optimise your digital marketing. This Marketing Recommendation Technology is part of the new wave of thinking MarTech

From 2-12 April, the elevate61 companies will undertake a 10-day mission to San Francisco, Los Angeles and New York, including mentoring, networking and targeted sessions with top VCs and industry experts. They will also get exposure to enterprise customers and potential partners.

Serafina Maiorano
Serafina Maiorano

Serafina Maiorano, Global CEO, Advance said: “This is the third year we have run this program in conjunction with KPMG and we have seen some great success stories. Our graduates include SimPro – whose AU$30 million dollar funding round came from a US-based VC firm, Cover Genius – who last year opened an office in Austin, Texas and Sendle, whose learnings in the US are helping them to supercharge their growth back home in Australia.”

“We are excited to be taking another group of standout Australian companies to the US, and helping them to impress on the international stage.”

“The insight and tools they gain from the elevate61 program will further enhance their chances of success in engaging with a global market and becoming stand out players.”