Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Are you fishing in the right ponds? Is your business on the right digital...
If you’re thinking, ‘Well I’ve got a Facebook page for my business!’ you’re on the right track, but there are so many other channels you can integrate that go mostly unnoticed in the realm of digital marketing.
What every business can learn from Tinder about client relationships
Every business’s right to exist lies in the problems it solves. You have to be valuable to your target markets. Before...
Are physical stores going extinct? Bricks and mortar retailers join threatened species list
The announcement that Bose intends to close 119 stores across Australia, Europe, Japan and North America should come as a warning to offline retail outlets. Online shopping is far surpassing walk-in outlets.
Five questions CMOs should ask in 2022
The truth is, just one of these would be enough to change how businesses and CMOs navigate their plans for the next year.
The fear of change – Cricket in the snow and other mysteries
Business leaders must learn to preserve the old while ushering in changes. The example of Test match, One Day and Twenty20 cricket is illuminating, writes Kim Wingerei.
Learn how to use Twitter as a traffic generating, rapport building new business funnel...
In 90 minutes, learn how to create a self-managing, self-building Twitter prospect funnel. Don't be distracted. Don't let Twitter take over your life. Learn how to use the world's third largest social media platform as a business asset... not a confusing, pointless time-suck.
Identifying your prospects and customers [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Social media success for SMEs: here are 3 key lessons I learnt from my...
My husband and I established Little Birdy & Me towards the end of 2016. We launched a laser cutting and engraving businesses, creating personalised...
Here is how to correctly optimise your eCommerce site for search engines [INFOGRAPHIC]
Do you think much about how your shopping habits have changed in the last five or ten years? You used to...
Get used to video: it’s here to stay, and it’s about to get a...
Vudoo has spent a little over two years refining, tweaking, updating and pioneering interactive video—ushering in next-generation video engagement that has applications in marketing, HR, education, e-commerce and more.
Location, location, location! What Google’s new shake-up means to your business [and 4 steps...
When a searcher types a keyword that has a location modifier in the search term, Google now gives a lot more real estate to businesses with a Google Places (or Google Maps) listing. If you are a business that has solely focused your efforts on organic rankings, now is the time to list yourself for Google Maps, or claim your listing if it already exists. Here are four ways to take advantage of this new Google trend.
How to perform triage on your business [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
How observant are you? This nifty Skoda ad will give you the answer [VIDEO]
So, you think you're really observant? Do you pride yourself on being a details person?
Many entrepreneurs think exactly this but, what's interesting about this...
Here are 7 digital marketing trends your business needs to pay attention to in...
The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.
The brand building impact of digital advertising has been underestimated, says new research
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
C-Suite executives’ guide to facing mental health issues during the COVID-19 pandemic
With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.
In the battle between freemium and free trial, there’s one clear winner – Zuora...
A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.
Would you like to interview one of these amazing people for Anthill?
Ian Charles Stewart (Co-founder of WiReD Magazine), Warren Coleman (Co-writer and Co-director of Happy Feet), Michael Naimark (Founding Member of the Atari Research Lab, the Apple Multimedia Lab and Lucasfilm Interactive), Shinta W. Dhanuwardoyo (Recognised by Globe Asia as one of the 99 Most Powerful Women in Jakarta), Gerry Gouy (Senior Director, Global Business Development, MTV Networks International), Corvida Raven (One of Time Magazine’s 25 Facebook Profiles You Should Subscribe to Right Now)...
Ipsos MediaCT survey finds Business Elite’s salary dipping, but not its clout
The average Australian executive salary in 2013 fell below the critical $200,000 level, according to the research firm Ipsos MediaCT. The decline – from...
The secret to bullseye online marketing: how to find out who will be your...
Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.
