This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Amazonia’s developers saw a need for addressing the root cause of weight loss — unbalanced gut health and ‘bad’ bacteria, leading to sugar cravings. We designed a plan encompassing a number of products, including two new formulas, to counterbalance this. The Raw slim & tone plan further capitalises on how we can help our customers by not only giving them premium, thoroughly researched supplements, but by giving the basis of continued and lifelong dietary and lifestyle changes with our step-by-step program.
2. WHAT & HOW
The purpose of this innovation is to…
…address the root causes of weight gain — poor gut function and an overgrowth of ‘bad’ digestive bacteria, thereby stripping unneeded weight and improving in its process, gut function, skin health, vitality and well-being.
It does this by…
…minimising the proliferation of bad digestive bacteria and resultant cravings, which generally keep weight on. Providing high-quality protein to help keep customers full for longer, thermogenic herbs and spices to boost metabolism and a pre-probiotic for enhanced digestive function, when used in conjunction with our slim & tone plan, with its specific dietary and lifestyle advice, provides inspiring results.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…the root causes of weight gain are addressed (bad digestive bacteria). This means the resulting symptoms (cravings) are combated and there’s a higher chance for weight to stay off. There are possibly no other products/plans like it on the market and better yet, it is wholesome, contains certified organic ingredients and is in a form the body can assimilate.
Its various benefits to the customer/end-user include…
…long-lasting weight loss, reduced sugar cravings, enhanced energy and vitality, healthier hair and skin tone, improved digestive and liver function, and best of all, the ingredients are 100% beneficial — no nasty fillers or synthetics like other weight-loss products!
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…focusing on the cravings themselves (i.e. treating pancreatic functioning) and never really getting to the actual imbalance of digestive bacteria. Also, some weight-loss plans are drastic and the ingredients are hardly healthy, especially when protein has been a part of these weight loss measures. Often, clients would go hungry, but not with our slim & tone plan.
Its predecessors/competitors include…
Products focus on whey proteins, which are acid-forming, and a herb named Gynema, which addresses blood sugar irregularities and acts predominantly on the pancreas. Unfortunately, this doesn’t address the root cause of poor gut health and subsequent weight gain.
5. TARGET MARKET
It is made for…
The Raw slim & tone plan has been made for health-conscious individuals that want to lose weight. Our audience is educated, a high-income earner, mainly female and has that extra pocket of abdominal fat that has crept on over the years. Often, they have tried everything to lose the fat, but to no avail. Our customers demand high-quality products and generally know how to nourish their bodies, but look to us for added inspiration. Overweight people make up more than 60% of the Australian population, unfortunately, and it’s only set to rise with current eating trends.
It is available for sale through…
…predominantly health food stores, but also online. We also sell to some gyms, cafes and through trade shows. The fitness community has also embraced it, so personal trainers and cross fitters have sold our range too.
Our marketing strategy is to…
…continue doing what we are doing!! Within three months of the slim & tone protein being released, it had accounted for 47% of the overall protein sales across a group of 150 stores. But basically, we hit the street and talk, talk, talk about our plan on a grassroots level (sales representatives) and we support our team with amazing POS.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
