Saying that the Internet has become the most important business feature in the world is an understatement. According to internetlivestats.com, there are about 1.1 billion active websites at any given moment.
Although not all of them are business websites, each and every one of them needs digital entrepreneurs in order to grow and become more visible.
Since the way we search and use the Web is rapidly changing, businesspeople working in the online realm will be facing some serious challenges throughout 2017.
The brave new, mobile world
A perceptive observer of modern tech trends will notice that there are two major mobility trends dominating the contemporary business market. The first one is the migration from the offline environment to the cloud. The second one is an increased number of mobile users. The former creates new workplaces and business opportunities for digital entrepreneurs. The latter requires adapting to new trends in Internet searches.
Moreover, business potential of voice search technology is also on the rise, since it goes hand in hand with the increased use of gadgets for Internet searches. For all these reasons, an astute businessperson should turn to cloud services, in order to reduce their brick-and-mortar expenses as much as possible. Apart from that, adapting their websites to the gadget-dominated web and launching their own apps are must-do steps for ensuring a lucrative business future.
Farewell to office work
The aforementioned migration to the cloud is generated by different causes. Some businesspeople use only the simplest cloud options, such as storing data online. However, many canny online entrepreneurs have realized that they don’t need a physical office space anymore.
Now that you can hire employees online and work with them via project management apps (also online), there’s no need to waste precious assets on an office. In line with that, since you can rent a software service directly from the cloud, as well, you don’t have to spend a fortune on expensive yearly software licenses. All those perks of the digital age create a cozy comfort zone for online companies, in which they can significantly reduce their expenses and redirect their assets towards future investments and business development.
The grapes of digital evolution
Every single move a business owner makes in the contemporary online conditions requires a thorough analysis and anticipation. If you fail to calculate all the features that might affect bringing a business decision or launching a new product, you could put your entire business at risk.
For instance, when you’re preparing a new software solution or an app, you should enrich your toolbox with test management software. If software is properly tested before it’s launched, you’ll leave no room for bugs, downtimes, or any similar mistakes. On the other hand, if a digital product is released without a detailed practical control, it might disappoint its users. This will inevitably lead to damaged reputation of the entire business.
The age of millennials
Online entrepreneurs should bear in mind that people born between 1982 and 1998 have become the most numerous demographic in some parts of the world – namely, the USA. Those people have had access to cable TV from the day they were born.
Moreover, some of them grew up together with the Internet. Therefore, they represent a great potential for digital business owners, both as their market and as their employees. Because of that, it’s essential for every clever Web entrepreneur to adapt their content to this generation of young people. After all, an average 30-year old person has been using the Internet for at least 15 years. The experience and digital knowledge those people have are waiting to be recognized and used in the online market.
It seems that 2017 will be dominated by the development of mobile platforms, mass migration to the cloud and an increased role of millennials in present-day business. Digital entrepreneurs should follow these trends and react at once to prepare their businesses for those changes. If spotted and embraced in time, all these innovations will contribute to better work efficiency, generating a more productive business environment.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.