Home SMART 100 (2013) Thermodynamic solar hot water (VIC) – 2013 Anthill SMART 100

Thermodynamic solar hot water (VIC) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

Leading researchers in the field of thermodynamics in Portugal discovered how to combat the reliance on sunlight which limits traditional solar technologies.

2. WHAT & HOW

The purpose of this innovation is to…

Provide hot water and central heating to residential and commercial properties all over the world, 24 hours a day, 365 days a year, in all weather conditions. This is the first solar technology offering in the world which enables this to happen.

It does this by…

Absorbing heat from the atmosphere as well as the sun, therefore enabling the system to work at night, in colder temperatures and on buildings that do not directly face the sun.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It opens up the doors for a solar solution that is sustainable throughout the year, in all parts of the world and is affordable for families and businesses.

The benefits to the customer/end-user include…

  • Solar hot water and central heating all day and year long
  • The opportunity to heat large volumes (e.g. swimming pools)
  • An equivalent rate of payback to existing technologies
  • An operating value/energy flow that is twice that of existing technologies

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Boosting solar technologies with gas or electricity to ensure that the system could work 24 hours a day, 365 days a year.

Its predecessors/competitors include…

Other technologies being developed in Turkey, Spain, China though these are in experimental phases and will not pose a threat for years, at which point our offering would be in its subsequent generations and will remain ahead in the industry.

5. TARGET MARKET

This innovation is made for…

  • Residential homes of between 1-6 people
  • Commercial buildings such as apartments blocks, gyms, hotels etc. of any capacity

6. DISTRIBUTION STRATEGY

It is available for sale through…

Our website and can be viewed at our storage facility in Brunswick (from April 4) as well as our strategic sites in the CBD and St. Kilda.

Our marketing strategy is to…

Be selective in the strategic sites we instal our first technology units in to ensure that these locations align with our values around long-term sustainability, innovation and clean urban design. These sites will then profile our brand as a leader in the industry and we will attract the right market going forward.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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