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How to capitalise on your media event: rise of the Video News Releases (VNRs)

Businesses are now turning to Video News Releases (VNRs) to ensure their brand achieves publicity. VNRs also offer an opportunity to gain coverage further afield, regionally and nationally.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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