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How to capitalise on your media event: rise of the Video News Releases (VNRs)

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Businesses are now turning to Video News Releases (VNRs) to ensure their brand achieves publicity. VNRs also offer an opportunity to gain coverage further afield, regionally and nationally.
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Learn how to devise winning business ideas in four steps with...

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It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

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