social media
Six things every business must include in their strategy if they want to be a social business
People are at the centre of almost every business. Customers, shareholders, staff and other stakeholders are increasingly talking to one another. Lately, their conversations increasingly are taking place online and even more so on social media platforms. So, whether you like it or not, you are in a social media business.
You are never too young to be an entrepreneur; the remarkable story of Caine’s Arcade [VIDEO]
Are entrepreneurs born or made? Nine-year-old Caine Monroy spent his summer vacation building his own arcade in his dad’s second-hand auto-parts store in the middle of a junkyard. With no budget, in perhaps the world’s least-likely location for a fun park, and with nothing but cardboard boxes and oodles of perseverance, Caine’s dream cardboard arcade became a reality – but sadly, no one came to play. This is his story.
10 nerdy questions to ask an SEO specialist in person
You will likely be working with the nerd specialist throughout your campaign and it’s important that you meet this person in order to not only give them a chance to understand your business but to also judge for yourself whether you are comfortable working with them. What is their experience? Are they active in the community? Are they passionate about SEO? Do they show an interest in your business?
Social media addicts, you have nothing to lose but your status update
Do you start your day checking your Facebook account, email or text messages? Before you even get a splash to your face, do you find yourself answering to tweets? Do you consider yourself to be a power user? If you answer is yes, you’re a seriously distracted person, gripped by the deadly talons of social media addiction.
Can you keep a promise? No really, can you? We’ll give you chocolate.
For one day only! No cash! No credit cards! Only promises accepted! A campaign for Danish chocolatier, Anthon Berg had this very elegant premise. To buy their chocolates, you could not pay with money. You had to pay with a promise.
Is social media bringing out the worst in your business?
Without a doubt, social media is the great equaliser. Until the arrival of WordPress, Facebook, YouTube and Twitter, big business had an unfair advantage. Any business could create a website, but few had the resources and knowledge to capture global exposure and sales.
Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?
Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.
Wild ride for new Aussie start-up provides fuel for brand engagement marketing
Centryc Solution’s MeTag Luna Park My Experience implementation was recently awarded the International Association of Amusement Parks and Attractions Marketing Excellence Brass Ring Award and Best Digital Marketing Campaign. Globally, amusement parks earn a cool $24 billion annually – that’s twice the Australian motor vehicle manufacturing industry.
SME business trends to watch out for in the New Year
The new calendar year is looming large. So, Dr Caroline Hong, Chief Executive Officer of the SME Association of Australia, decided it was high time to share her thinkings on upcoming trends for small to medium enterprises.
Justin Beiber could soon have more Twitter followers than Australia has people
We’ve thrown a whole bunch of these whipsaw “did you know?” presentations at you over the years. And we’ll continue to do so. Because they’re fun. And, like this little video about the social media explosion, they give you tasty stuff to chew on. For example, did you that Justin Beiber, Lady Gaga and Britney Spears have more Twitters followers combined than Australia has people?
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