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Social media success for SMEs: here are 3 key lessons I learnt from my...

My husband and I established Little Birdy & Me towards the end of 2016. We launched a  laser cutting and engraving businesses, creating personalised...

In the age of Cambridge Analytica, whose responsibility is the safety of your data?

When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’

Influencer martketplace theright.fit scoops the 2018 Mumbrella Award for Innovation

theright.fit is a two sided marketplace for creative talent and influencers, making it easy, efficient and cost effective for brands to book campaigns, from TVCs, print campaigns, events and social media executions.

The good, the bad and the ugly: here’s how automation will affect our social...

Social media automation revolves around automating repetitive and time-consuming social media tasks, allowing social media managers to work on other things that need human input and that have more direct impact on their companies’ wellbeing.

Australia abolishes 457 visas – what is the impact on its startup and tech...

While a focus on training Australians to fill our own labour market needs is important, skilled migrants are often best positioned to be educating the next generation of Australian workers

Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Here’s how to go about establishing a strong online presence for your business today

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Here’s a PR expert’s take on the new and controversial social media influencer laws

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

How I generated 50,000 visitors a month without spending a dollar on ads –...

Growth hackers are people who accelerate growth within a company. They have decisive ideas about growth, virality and the success of a product or company that are needed to bring the company to the front and center of the public.

Keep these 5 SME marketing trends for 2017 in mind to stay ahead of...

Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.

Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

More Australians are embracing micro-entrepreneurship, social media and digital pathways to success

One in four Aussies are now self-employed in their own business, and many more have indicated their intentions to launch a start-up in the future.

This 17-year-old high school student is Australia’s most sought after growth hacker

In 2015, employing some impressively creative growth hacking, Tamir received 43,000 hits in 20 hours for start up mortgage disrupter HashChing, which has since converted into $70 million in 2 months of home loan applications requests.

Can’t get off your phone? This app is tackling social media addiction in a...

The aim of App is to help us understand what normal is when it comes to how much time we truly spend on our phones. There is so much noise in the media about this issue but most of the data is anecdotal without any real data.

This startup risked all of its $1.67m revenue on a thought bubble, and it’s...

PoweredLocal is a Wi-Fi and social media marketing startup that helps connect small businesses to their customers. At it’s most basic level it gives customers access to free Wi-Fi in return for a check-in on Facebook or other social media platform.

Here are 5 simple tips on how to stay alive – and actually thrive...

When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.

The ‘Twitter of voice’ looking to capitalise on the growing era of voice with...

Israeli startup HearMeOut is taking on the likes of Google and Apple in a bid to capitalise an emerging demand for voice tech, listing on the ASX ahead of its planned launch in the US next year.

Australia’s tech sector poised for greatness thanks to millennial entrepreneurs

If you look back to the pre-millennial time before 1980’s, there were as many dreams and talents as now. Since then, technology, the Internet and smartphones democratised opportunities and brought them closer to those with the dream to do more, especially the youth.

How to get your start-up through the first business year without suffering a debt...

The most important prerequisite for a newly founded business to take off successfully is ensuring that they always have enough assets for their everyday obligations.

To succeed in creating a business you have to solve a common problem and...

My advice to any budding entrepreneurs out there, would be to do what you love and try to find a niche. I didn’t start CarAdvice for the financial gains, I loved cars and wanted to help people make informed decisions.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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