social media
Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?
Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.
Wild ride for new Aussie start-up provides fuel for brand engagement marketing
Centryc Solution’s MeTag Luna Park My Experience implementation was recently awarded the International Association of Amusement Parks and Attractions Marketing Excellence Brass Ring Award and Best Digital Marketing Campaign. Globally, amusement parks earn a cool $24 billion annually – that’s twice the Australian motor vehicle manufacturing industry.
SME business trends to watch out for in the New Year
The new calendar year is looming large. So, Dr Caroline Hong, Chief Executive Officer of the SME Association of Australia, decided it was high time to share her thinkings on upcoming trends for small to medium enterprises.
Justin Beiber could soon have more Twitter followers than Australia has people
We’ve thrown a whole bunch of these whipsaw “did you know?” presentations at you over the years. And we’ll continue to do so. Because they’re fun. And, like this little video about the social media explosion, they give you tasty stuff to chew on. For example, did you that Justin Beiber, Lady Gaga and Britney Spears have more Twitters followers combined than Australia has people?
SocialShout! outs your very own Ashton Kutcher
Who among your assorted social media peeps is channeling their inner Ashton Kutcher? Rocking some serious online influence, that is. Not getting publicly outed as a [alleged] big, dirty… um… Demi disappointer. The people behind newly-minted Australian start-up, SocialShout!, reckon they’ve struck upon the best way to flag regular folk with maximum social media clout.
Men acquire social media gadgets. Women actually use then, study finds.
Female business owners are embracing social media faster than their male counterparts, says American Express. On the other hand, male business owners are more willing to adopt new technologies and gadgets. “While male business owners focus on the importance of acquiring the tools with which to get connected, their female counterparts are more focused on putting these tools to work for them.”
Check out this recipe: How to make a dish of noise and influence policy (Cooking time: 60 days)
Let’s say you’re an advocacy group. You have a mission. Your job is to affect policy, policy makers and the public. Your job is to raise awareness, or in other words: Your job is to MAKE NOISE. Here’s a recipe for a great dish of noise with an average cooking time of about 60 days.
Winkiwoo gets a whole lotta ‘like’ for new Facebook app
Aussie photography company Eastmon Online is no stranger to innovation. Since launching in a backyard shed in 1961, the business has gone from black and white to colour; from film to digital; and, in recent months, from e-tail to f-tail.
Is Eric the Circle viral brilliance or the greatest time-waster ever?
Its promoters call Eric the Circle “the next generation of tweeting.” And maybe it will be someday. For now, we can say with confidence that this website and iPhone app, with which you draw and share simple cartoons, can be a colossal devourer of time. And we say that with a smile.
Customer lurrrvve – are you getting enough?
Few things warm business owners’ hearts more than positive customer feedback. If we’re truthful, it’s why we got into business in the first place.
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