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While a focus on training Australians to fill our own labour market needs is important, skilled migrants are often best positioned to be educating the next generation of Australian workers
We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.
Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.
Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.
Growth hackers are people who accelerate growth within a company. They have decisive ideas about growth, virality and the success of a product or company that are needed to bring the company to the front and center of the public.
Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.
Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.
One in four Aussies are now self-employed in their own business, and many more have indicated their intentions to launch a start-up in the future.
In 2015, employing some impressively creative growth hacking, Tamir received 43,000 hits in 20 hours for start up mortgage disrupter HashChing, which has since converted into $70 million in 2 months of home loan applications requests.
The aim of App is to help us understand what normal is when it comes to how much time we truly spend on our phones. There is so much noise in the media about this issue but most of the data is anecdotal without any real data.
PoweredLocal is a Wi-Fi and social media marketing startup that helps connect small businesses to their customers. At it’s most basic level it gives customers access to free Wi-Fi in return for a check-in on Facebook or other social media platform.
When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.
Israeli startup HearMeOut is taking on the likes of Google and Apple in a bid to capitalise an emerging demand for voice tech, listing on the ASX ahead of its planned launch in the US next year.
If you look back to the pre-millennial time before 1980’s, there were as many dreams and talents as now. Since then, technology, the Internet and smartphones democratised opportunities and brought them closer to those with the dream to do more, especially the youth.
The most important prerequisite for a newly founded business to take off successfully is ensuring that they always have enough assets for their everyday obligations.
My advice to any budding entrepreneurs out there, would be to do what you love and try to find a niche. I didn’t start CarAdvice for the financial gains, I loved cars and wanted to help people make informed decisions.
Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.
For 12 years, I ran a dance school. I discovered that while loving what I do goes a long way, it’s not enough to build a successful business.
The number of businesses with a social media presence has leapt this year in every category, up from 31 per cent to 48 per cent for small and medium businesses (SMBs) and from 56 per cent to 79 per cent for large businesses, according to the 2016 Social Media Report.
Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.