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Know your niche! It’s working for the reinvented TigerAir [VIDEO]

One of the most fundamental parts of any marketing campaign is, knowing exactly who you are talking to. The airline industry in Australia is no...

It’s not about who you know. It’s about who knows you! [5 Steps to...

The concept of personal branding has been discussed widely across the net. Yet many people still think that it's confined to the celebrity set, like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. In other words, it’s not about who you know but who knows you!

The 7 branding secrets of Lady Gaga (They’re infectuous)

She’s never attended business school, nor does she have a history of entrepreneurship. While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune.

Marketing: First-mover advantage – or is it?

Being the first mover can offer some advantages but does it determine a company's success?

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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