You might recall the first interactive YouTube ad from Tipp-Ex, you know, the correcting tape that you use if you still bother to hand write.
It turns out, there’s no backspace in handwriting. So, when many of us bother to handwrite, not only is it illegible, we make mistakes. Tipp-Ex to the rescue!
First time round, the Bear and Hunter ads got something like 50 million views on YouTube. The choose-your-own-adventure nature of the ads made them a repeat experience for many.
It’s about a year later and it’s the bear’s birthday. But, gasp! What’s that in the sky? It’s a giant, flaming meteor and it’s heading straight for the party.
Will the party end? You decide. Next week, I expect a list of the ‘best years’ to enter if you choose to let the party go on.
Salty language warning: High
