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3Fish aims their products and marketing at people and organisations with a social conscience, who care about the origins of their products. They provide merchandise for musical bands like the John Butler Trio, for existing retail brands such as Mambo and ALAS, and for non-profit organisations such as World Vision and the Global Poverty Project. You also can see 3Fish's stuff on campuses like RMIT and Latrobe. All in all, 3Fish has produced more than 100,000 items.