Media
Did Anthill’s “sponsored message from the future” outrage or delight you? [Case Study: pURLs]
Last week, Anthill emailed a ‘sponsored satirical message from the future’ to 9,000 members of its 14,000-strong eNewsletter database. The message informed recipients of their success winning a fictional award from the year 2012. Responses were mixed, ranging from “This is hilarious and very clever!” to “I WOULD PREFER NOT TO RECEIVE THIS CRAP!” So, is Anthill likely to run a campaign like this again?
Tis the season to… lob hand-grenades at siblings [CONTROVERSIAL VIDEO]
When this commercial for the most recent edition in the ‘Call of Duty’ franchise was released in early November, I wasn’t sure whether to laugh or cringe. The genius of the 60 second advertisement, by Omnicom Group’s TBWA/Chiat/Day, is that it’s for a video game but does not feature any footage of the game itself.
How to always get paid: Belgium company invents ‘crying’ invoice and becomes ‘remarkable’
Frustration with tardy debtors was the obvious impetus behind this nifty invention from Belgium outfit ikki; an invoice with a voice-chip that begins to make weeping noises 20 seconds after the envelope is opened. But what’s truly inventive about the ‘crying invoice’ is its other purpose.
Want Anthill to sell your products and services? [What is Antmart]
With this sister-site almost live, we’re now seeking progressive companies to partner with. Would you like Anthill to sell your products and services using this new sales model?
If you want to know what the web will look like in 2011, watch this video [10 Internet Trends for 2011]
If you’re wondering about the future of the internet but want more than the glib, usually poorly researched (albeit visually spectacular) YouTube memes that surface every six months, prepare to be impressed. In 20 minutes, Morgan Stanley’s Mary Meeker outlines the 10 most influential internet trends likely to influence the way we create, consume and exploit digital media in 2011.
If Sesame Street ran Apple’s marketing, it would look something like this [Introducing the iPogo 300]
After unveiling the iPogo 300, we at Stately Anthill Manor can only hope Sesame Street will attempt a send-up of the “Really?” campaign for the new Windows Phone 7. Or those Droid spots in which humans get all fuzzy inside over turning into machines. Yeah, those campaigns need an unhealthy dose of Elmo.
Welcome home, flyers. Here’s some Iggy Pop, courtesy of T Mobile
OK, when’s the last time a mobile-phone carrier made you feel all warm and cuddly inside? Never? Yeah, us, too. With its latest advert, T Mobile UK does its doggonedest to change that.
Lesley-Ann Trow talks Word-Of-Mouth for Whitepages
It’s always pleasing to see an Anthill contributor gain the opportunity to share his or her unique views ‘beyond the hill’. In this clip, first aired on The Workshop, an online resource for business builders developed by the Whitepages, Lesley-Ann Trow shares tips on word-of-mouth marketing with Judy Leach from Limelight Illuminations.
Why smell like Old Spice when you can smell like Grover!
The Old Spice commercial captured the imagination of marketers the world over by demonstrating how clever advertising can be used to bypass traditional media (and the costs). And it clearly sold a lot of deodorant. But there is one more test that any media and marketing phenomena must pass before it enters the Anthill Hall of Fame. And, yes, Old Spice now qualifies.
Banksy’s dark, dark jab at 20th Century Fox
The darkly comedic introduction sequence, which was developed by UK stencil artist Banksy at the invitation of The Simpsons’ producers, was pulled from YouTube earlier today, prompting many tech-scene observers to speculate that the clip, which is clearly critical of the program’s production processes, ruffled some of the wrong feathers at Fox.
Find Us on facebook
Sponsored by How to become a Key Person of Influence
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Sponsored by Google
What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.
Sponsored by AusIndustry
AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
