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How to design a logo that really works [VIDEO]

Your logo is not your brand. But, that doesn't mean that your logo is unimportant. It can be vital. In this video, Aaron Draplin explains...

Branding Bill Gates style: How can a startup build a brand? You need more...

What is a brand? To be clear about what we mean by brand - it is more than a mark emblazoned upon your butt. It...

Do I really have to register my trademarks?

Many business owners do not register IP because they’re frightened of incurring expensive legal bills, or don’t know where else to turn, and as a result many hide an ever present foreboding anxiety because they’re worried someone will “steal” their idea before they actually protect it.

Simple logos are the best logos

I'm sure I'm not alone when I say that simple logos are the best kind of logos. If you don't agree, consider the world's top 100 brands, according to Interbrand.

99designs launches template logo store offering customisation and 24-hour turn around for $99

Australian-based online crowdsourcing design service 99designs today launched a new logo store. The concept is pretty simple -- you chose a template from the gallery of 4,500+ templates and 99designs' designers swap in your organisation's name and deliver you a high resolution and web ready version within 24 hours, for $99.

5 reasons I hate logos

Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.

Is your logo a ‘no-go’?

What do your logo colours secretly say about your business?

Is your logo a 'no-go'?

What do your logo colours secretly say about your business?

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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