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How to design a logo that really works [VIDEO]

Your logo is not your brand. But, that doesn't mean that your logo is unimportant. It can be vital. In this video, Aaron Draplin explains...

Branding Bill Gates style: How can a startup build a brand? You need more...

What is a brand? To be clear about what we mean by brand - it is more than a mark emblazoned upon your butt. It...

Do I really have to register my trademarks?

Many business owners do not register IP because they’re frightened of incurring expensive legal bills, or don’t know where else to turn, and as a result many hide an ever present foreboding anxiety because they’re worried someone will “steal” their idea before they actually protect it.

Simple logos are the best logos

I'm sure I'm not alone when I say that simple logos are the best kind of logos. If you don't agree, consider the world's top 100 brands, according to Interbrand.

99designs launches template logo store offering customisation and 24-hour turn around for $99

Australian-based online crowdsourcing design service 99designs today launched a new logo store. The concept is pretty simple -- you chose a template from the gallery of 4,500+ templates and 99designs' designers swap in your organisation's name and deliver you a high resolution and web ready version within 24 hours, for $99.

5 reasons I hate logos

Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.

Is your logo a ‘no-go’?

What do your logo colours secretly say about your business?

Is your logo a 'no-go'?

What do your logo colours secretly say about your business?
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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