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Why every startup is really just like a flashmob orchestra [VIDEO]

If you think about it, a startup is a lot like an orchestra. And, putting a few coins in the hat of a busker is a bit like making that initial investment into a new business.

T-Mobile launches another viral video hit with giant, live Angry Birds

T-Mobile is on the roll. The cellular-network company that gave us the most-watched flashmob YouTube video ever (the dance at Liverpool Street Station) and the brilliant "welcome back" follow-up at London's Heathrow airport now delivers this -- giant, three-dimensional Angry Birds.

Do you have an addiction to social media? Here’s a lesson from those YouTube...

The next time you interrupt a face-to-face conversation to tweet your own witty repartee... The next time a friend actually stops liking your Facebook fan-page because you bumped them from the FourSquare mayorship of the pet-grooming store... The next time you spend your Friday afternoon watching YouTube clips instead of catching up with friends... reflect on the lessons you learned in this video.

Observe the benefits of recycling — flashmob style! [VIDEO]

We won't give away the ending to this environmentally conscious flashmob event staged at a shopping mall somewhere in Quebec, Canada. We will say 1) that the video makes a disappointing statement about attitudes toward recycling and 2) one person ends up being a really good sport.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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