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Paul Isakson asks What's Next (again)

Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next? On 30 July, 2009, he posted an update:

Paul Isakson asks What’s Next (again)

Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next? On 30 July, 2009, he posted an update:

I know that half my advertising works… I just don't know which half!

This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...

I know that half my advertising works… I just don’t know which half!

This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...

Something's rotten in the state of radio

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

Something’s rotten in the state of radio

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

ProBlogger

Not so long ago, ProBlogger embarked on a blog series called, '31 Days to Build a Better Blog'. And its now available in an eBook!

Two Media Events To Energise Your Business

Ever wanted to know how the media really thinks and works, or how to write a media release that will actually get some attention? Senior...

How a business should market itself

What a fantastic way to promote your company. Where do we sign?!

Twelve ways to ignite your writing

With consumers being bombarded by more words then ever before, being able to produce clear and compelling written copy is one of the best ways to elevate you above competitors. Here are 12 ways to ignite your writing.

If all else fails…

Waking up on a grey London morning three years ago, Paul Sowerby and his family decided it was high time for family adventure...

How to become a killer copywriter

Is your writing tired and boring? Are you looking for a killer copywriter? It’s time you discovered the secrets to making good copywriting great. Whether...

Journalling: Work it out with a pencil

“The ability to ask the right question is more than half the battle of finding the answer.” -- Thomas J. Watson, President of IBM...

Perfect pitch: Putting pen to paper

For anyone who has ever been part of a team working late the night before a tender document is due, you’ll appreciate the...

Marketing: The write stuff

With emails filling our inboxes every day, why not try the traditional business letter to attract the attention of your reader? One of the most...

Marketing: Writing a winning media release

Writing a winning media release So, your media release didn’t get published. The first question you should ask yourself is – is it newsworthy? Publicity is...

FREE BUSINESS TOOLS

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE