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Get the message

Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...

We're not the only media outlet to make mistakes

If you're going to mount a moral crusade, make sure that you get your facts straight first...

We’re not the only media outlet to make mistakes

If you're going to mount a moral crusade, make sure that you get your facts straight first...

The key to success: authentic self-expression

Here's a question for all network marketers: How big can your business grow and how successful can you be if people do not listen...

Wasted Opportunity With 'Don't Reply'

Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.

Wasted Opportunity With ‘Don’t Reply’

Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.

Marketing: First-mover advantage – or is it?

Being the first mover can offer some advantages but does it determine a company's success?

Marketing: The media interview

Don't be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.

Challenging the academics

Here's the ugly truth the multi-million dollar management training and development industry doesn't want you to hear: Australia's businesses are being hoodwinked by academics.

Communication breakdown

Today, as I walk around the University campus everything is just as it should be. Students going to classes, tweed clad academics carrying laptops and books and above all I go unnoticed in my casual attire. Yesterday on the other hand was a different story...

Wireless Nation

Internet junkies are shedding their umbilical cables and roaming the streets. The nation is going wireless, heralding a revolution more profound than the birth...

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