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Today’s successful engineer should be driven by business and technical knowledge together with art. We are living in a transition time and this time calls for new models, a new management mindset and new management tools.
I often get accused of bashing Microsoft and Oracle. In the interests of balance, here’s my message to Apple: If you want to go after enterprise business, make it a priority. Don’t toss it out there if it’s something you only plan to pursue in between hacky sack sessions and iPhone love-ins.